Built with and for farmers with varied literacy skills, Soli empowers successful farming. It's a free app with access to 800+ educational videos, plus products, services, and farm advisors who can assist in solving problems. Guided Learning Programs help farmers build confidence and stay connected.
The majority in South India speak at least one of the four major Dravidian languages: Telugu, Tamil, Kannada and Malayalam We connected with Ek Type, a collaborative type design studio based in Mumbai that specializes in developing fonts across all Indian languages, many of which are multi-script. We decided on Ek Mukta, a contemporary, humanist typeface with Latin, Tamil, Gujarati, and Mahee scripts.
Accessibility is key in giving low literacy farmers access to relevant information. Text to speech audio using native speakers is incorporated throughout the interface with an audio icon tap. Gamification is used to increase engagement and provide rewards that are used on the ground and in the fields.
Art Direction and Design
Chief Design Officer