The Post wanted to get in on the app thing. So, they powered down System 9 on the Mac Quadra and adopted a new publishing platform to bring the tabloid experience to iPad. We embraced the typographic soup and had a blast creating a system of templates the app team could use to publish classic headlines like, “Tiger Pulls Out.”

The app is optimized for viewing in portrait mode. Readers can thumb through the paper with a left/right swipe, or navigate to their favorite section and scroll through headlines. Swiping up scrolls within continuing articles.