Novo Nordisk tapped Atmosphere Proximity to help relaunch their diabetes drug as Saxenda, a medicine used to help fight obesity. Atmosphere tapped me to help them with the unbranded campaign. Several months and a few tall hurdles later, Truth About Weight was launched.
Content modules contain short, quickly digestible paragraphs educating people on the science of weight loss, how to take the next step and how to stay on track. We designed a drawer system that exposed the content on tap so the experience feels light and easy.
Drivers to the site included a social media campaign, standard IAB placements, rich media and native placements.
Art Direction and Design