Truth About Weight


Novo Nordisk tapped Atmosphere Proximity to help relaunch their diabetes drug as Saxenda, a medicine used to help fight obesity. Atmosphere tapped me to help them with the unbranded campaign. Several months and a few tall hurdles later, Truth About Weight was launched.

Truth About Weight

Content modules contain short, quickly digestible paragraphs educating people on the science of weight loss, how to take the next step and how to stay on track. We designed a drawer system that exposed the content on tap so the experience feels light and easy.

Truth About Weight
Truth About Weight
Truth About Weight

Drivers to the site included a social media campaign, standard IAB placements, rich media and native placements.

Truth About Weight

Creative Directors

Jeremy Feldman


Terje Vist


Pete Van Bloem

Information Architect

Jamie Murphy

Art Direction and Design

Jamison Lowell Jones