The Simpsons, Modern Family and NCIS: Los Angeles all run their shows with Digital Film Tree's Critique app. Collaboration is in the cloud using phones and tablets. DFT wanted to expand their client base by targeting Showrunners, Studio Heads and Security Czars. I designed a responsive site focusing on the benefits of quick collaboration, efficiency and enterprise level security.
Case studies focus on a key player of the production like the Executive Producer and prominently feature quotes along with screen grabs from the app. The message is conveyed with a quick scan of the page.
Creative Direction & Strategy
Art Direction and UX Design