Citi was an ongoing sponsor of the print edition of Time Magazine’s 100 Most Influential People. The ad folks at Time wanted to extend Citi’s sponsorship to the online component. We came up with ideas for compelling content that would encourage repeat visits and integrated Citi branding within the content. When Citi was presented with the comps, they wanted in. Big.
In addition to iab standard and sponsor placements, we incorporated interstitials in the Time 100 primary feature carousel and Citi tweets within social content modules.
Art Direction and Design