I helped Digitas with a pitch for Pampers Cruisers that brought the never-ending playtime notion to life in a way that moms could experience firsthand. We demonstrated it through fun and addictive games that drove product trial. The presentation landed Digitas an invitation to the next round.
Online advertising, email newsletters and tv spots drive traffic to the Never-Ending Playground at Pampers Village. It’s a destination that gives moms a chance to engage with the product through games, demos and social-networking.
Art Direction and Design