Never-ending Playground

Never-Ending Playground

I helped Digitas with a pitch for Pampers Cruisers that brought the never-ending playtime notion to life in a way that moms could experience firsthand. We demonstrated it through fun and addictive games that drove product trial. The presentation landed Digitas an invitation to the next round.

Never-ending playground

Online advertising, email newsletters and tv spots drive traffic to the Never-Ending Playground at Pampers Village. It’s a destination that gives moms a chance to engage with the product through games, demos and social-networking.

Never-ending Playground Never-ending playground

Creative Directors

Matt D'Ercole


Atit Shah


J. Awasano

    Art Direction and Design

Jamison Lowell Jones

More Work

Heathen Distillery spontaneously ferments fruit and honey>

Art Direction, Visual Design

Heathen Distillery